B2B MARKETING STRATEGY AND CONTENT EXECUTION
Self-employed. 30+ years' experience.
Check out the latest in my Why I write... article series
CONTENT STRATEGY
B2B messaging is a promise contained in the stories you tell. Delivering on that promise requires a planful approach.
Messaging frameworks
Market strategy and audience focus reports
Persona research and development
Paid/owned/earned media tactics and execution
Companies, brands, and individual products all need careful messaging to connect them with buyers. I draw on experience across decades, verticals, and integrated campaigns to help clients navigate and pursue their messaging options.
SALES ENABLEMENT
I'm often shocked how many marketing groups are disconnected from their company's sales strategies.
Marketing-to-sales content strategy workshops
Focused integrated GTM campaigns
Walking decks, pitch decks, and related kits
On-brand, ready-to-customize sales assets
Sellers do one thing: Execute on ways to push identified product offers through the channels they operate. Without solid marketing to support them, they risk missing their quarterly and annual forecasts and projections.
You can’t trick B2B readers into buying anything. They’re smart, busy, and allergic to hype.
Read my post: Storytelling that sells without selling
THOUGHT LEADERSHIP
Get help with storytelling that illuminates insights, establishes your domain knowledge, and differentiates your brand.
White papers and case studies
Ghostwritten executive blogs
Paid/owed/earned media articles
Infographic copy and design
Smart, busy people don't always make time to do their own writing. I work with C-suites and senior managers to find their voice, define their scope of authority, and put words to the wisdom and ideas that make them outstanding in what they do.
Authenticity matters more than trendy flair. Smart buyers can see through the rest.
Read my article: Thought leadership—how B2B gets real
CUSTOMER EVIDENCE
Who has witnessed your success? How have real stakeholders gained from the services and solutions you provide?
Customer success stories for B2B software solutions
Technical and scientific stories for commercial software
Internal case studies for business, software, and AI
Think beyond your messaging pillars and product benefits.
I use my interviewing, writing, technology, and business experience to write compelling stories that resonate widely with your market and potential customers.
I'm vendor agency-ready
Besides contracting directly via self-employment, I regularly work with authorized suppliers who are fully qualified to place me into contracts where agency relationships are required—including at Microsoft, Salesforce, Amazon, and other large companies.
CLIENTS
CONTACT
Want help bringing your technology value to life? Reach out!
Tel: 206-499-3630
LinkedIn: robertheuer
ABOUT ME
Hi there. My name is Robert Heuer and I do marketing strategy and execution as Studio1312 Consulting.
In 1993, I was finishing graduate school, teaching, writing a novel, and trying to pay back my student loans. A tiny local software startup hired me to write a user guide for $500. I didn't know much about technology, but I could ask questions, I could write, and I could learn as I went along. Later that year, I heard about this thing called the internet, and moved to the west coast where all the exciting stuff seemed to be happening.
In many ways, that's the last thing I can remember.
Since then, my career has been a whirlwind of constantly finding new ways I can apply these skills to help B2B companies and organizations connect their business value with customers.
I'm based in the Seattle and San Francisco areas. I've worked in many industries, for companies of every size.
